If and when your non-profit organization pursues an ambitious fundraising goal or if it needs to refresh its current approach, it is indeed very important to consider that not only strategies can provide strong returns on the investments, but you need to engage with new donors.

In the world of fundraising, one of the best ways to reach the intersection of cost-effectiveness and also engaging with new people is to find the right kind of chemistry as to how your organization works. New fundraising technologies are popping up nowadays, and this would be the crucial element of any kind of successful campaign.

You should start by making sure that your non-profit organization has an online presence. Here are a few steps that you can follow to make it easier for you.

–    You can start by streamlining the online donation process. One of the most defining features of our current technologies is overarching concerns with the design and the experience. Elements of stronger design have an effect on everything on the web, from the appearance of our pages to the entire experience of a user on a website. It is very crucial to consider the experiences of people who visit the site. The online donation process goes like this:

–    A donor searches for your website using a search engine.

–    Then the donor finds your website and goes to the home page and browses the top content.

–    The donor may or may not decide to donate, but when they do, they will be on the look-out for an easy way to be done with it.

non-profit organization

Make sure that the “Make your donation here” link is placed in an area of the site that is easily noticeable by a donor.

–    You can use some innovative donation tools that can help you boost your intake. The fundraising strategy should primarily revolve around two things, which are, fully engaging with your new and existing donors who have donated to your cause and also creating a strong infrastructure to make use of the support to the fullest.

–    Be transparent about your intentions and your cause.

–    Use social media platforms like Facebook, Instagram, Snapchat and WhatsApp to promote your fundraiser. Don’t rub it in people’s faces but do put in some subtle links to your website that would lead them directly to the donation page. Do not private message people constantly as that may irritate them. Make posts about your cause and make sure that all your followers are made aware of what you are fighting for.

–    Be-friend others in the same field and the ones who are working towards the same cause as you so you can help promote each other.